Cardboard Point-of-Sale/Point-Of-Purchase (POS/POP)
Cardboard Point-of-Sale packaging (POS) provides a great, low-cost solution for promoting products and creating impulse sales. Point-of-sale encompasses many different types of packaging: Counter Displays (CDUs), Floor-Standing Display Units (FSDUs), Shelf-Ready Packaging (SRPs), and so on. Cardboard is commonly used for Point-of-Sale work due to its relatively low cost, recyclability, and high visual impact when printed.
Visual appeal is a cornerstone of Point-of-Sale (POS) design work. The goal is to create designs that are not only eye-catching and attractive but also fit seamlessly within the retail environment's size constraints. Balancing this with the cost of the POS design is a creative challenge that, when met, can maximise return on investment.
KASEMAKE Structural Packaging CAD for POS/POP
KASEMAKE CAD design software is designed with user-friendliness in mind. It comes with a wide selection of Parametric standards at no extra cost, empowering users - even those with limited design experience - to find a suitable solution for their project without investing significant time in design work. Whether it’s a simple countertop tray with a header, shelf-ready packaging for a supermarket chain, or a complex FSDU, KASEMAKE likely has a design ready and waiting in its ever-expanding parametric library. If not, the intuitive 2D CAD drawing module allows users to quickly create bespoke solutions with confidence and ease.
POS/POP designs can be inspected in 3D and exported as 3D PDFs or even movies
Once a 2D design has been drafted, you can use KASEMAKE to turn it into a realistic 3D model. You can then apply artwork to the 3D model and even surround it with a 3D store environment to highlight your packaging design.
The 3D module in KASEMAKE is a powerful tool allowing you to export packaging designs with artwork as interactive PDFs. This feature can revolutionise the design approval process, enabling packaging customers to approve point-of-sale concepts easily. By accelerating design/artwork approval, KASEMAKE's 3D module paves the way for increased sales potential, making it a forward-thinking and valuable solution for the retail industry.
